CMO tenure is the lowest it’s been in a decade—here’s why:
of CMOs believe they lack sufficient budget to fully execute their strategy.
understand finance to invest in ROI, stay close to your product to perfect messaging, collaborate with sales to drive qualified leads…
this industry moves fast and what worked yesterday won’t necessarily work tomorrow.
In 2013, merchants spent $9 to acquire a new customer on average, but today, this has shot up to $29,
of consumers say they receive completely irrelevant messages from brands
are frustrated with the constant flurry in their inbox
Consumers have access to more products and services than ever before, with millions of new storefronts enabled by the digital revolution.
They also have access to more information than ever before, meaning they want to conduct in-depth research before making a purchase.
Is it justifying every dollar spent and finding new budgets?
of CMO’s surveyed state that their enterprise is asking them to do more with less
report that they’re under pressure to make significant changes to how marketing works to achieve sustainable results
Is it speeding up time to market and maintaining and retaining a strong team?
of marketers deal with resource constraints. Digital marketing teams face limited staffing, ad placements, and budget constraints. Insufficient staff hampers task execution and efficiency, while lacking expertise leads to suboptimal campaigns.
Is it improving your CX, given it’s the one thing you know will help during market uncertainty?
of customers say the experience a company provides is as important as its products or services — the highest it’s ever been
You need a cost effective, efficient channel that lessens the burden on your team, improves customer experience, and crucially drives ROI:
Partnership marketing encompasses any partners who refer and recommend you customers. This could be creators who recommend your brand, publishing houses like Meredith and Conde Nast who review your business, affiliates who link out to your products, and more.
The hard truth? People don’t want to hear you talk about your brand. They want unfiltered opinions. From 3rd parties they implicitly trust. So they’re turning to review sites, influencers and family and friends–before making a purchase. That’s why partnerships are so crucial for new customer acquisition.
You only pay partners for what you want to pay for, like real sales. You’re not just spending your money on impressions, hoping they equate to value down the road.
Partners can start driving sales for you immediately. With a streamlined, automated tech platform, you can decrease the burden on your team. Plus, partners truly become extensions of your team, without you having to increase your headcount.
Your customers will be natively introduced to your products and services via people they trust and already interact with in their daily lives - without being bombarded by intrusive ads.
And of course, it’s one of the most effective ways to prove ROI. You’ll have all the data you need to track your partner’s and your customer’s journeys.
The kicker? Unlike most partnership platforms, you can manage all partnership types on impact.com be it creators, affiliates, your customers, and more. We understand this is a must-have as marketing leaders everywhere are consolidating their technology solutions and eliminating silos in the workplace.
The opportunity here is also huge— brands have
a 0% revenue growth
from forming these all-important referral partnerships
You’ll also be ahead of the curve as only
1 in 0 marketers
currently leverage influencer marketing, despite it offering the 2nd highest ROI of any trend